It all started with a baby and a book. Heidi Murkoff conceived the idea for What to Expect When You’re Expecting during her first pregnancy, when she couldn’t find answers in the books she turned to for much-needed advice.
Just hours before delivering her daughter Emma, Heidi delivered the proposal for a pregnancy guide that would help other expectant parents sleep better at night. She was a mom on a mission — a mission that was only getting started.
Dubbed the “pregnancy bible,” What to Expect When You’re Expecting has more than 22 million copies in print. Now in its fifth edition, the book hit a publishing milestone in June 2015 when it became the longest-running title of all time on The New York Times bestseller list, a record it still holds. USA Today has named it one of the most influential books in a quarter century — also reporting that it is read by 93 percent of women who read a pregnancy book.